Croatian producer of instant vitamin drinks and food supplements Atlantic Grupa is seeking to build a plant in Serbia to make effervescent multivitamin products.

Atlantic is in talks with local authorities in Vrsac to buy 12,000 square meters of land in the city's industrial park, where it plans to build the factory. According to earlier reports, Vrsac's drug producer Hemofarm sold its powder and effervescent multivitamin drinks company Multivita to Atlantic in 2007, when the buyer pledged to build a new facility in the city's industrial park to make Multivita products.

The new plant would produce Multivita granules, which Atlantic is currently making in Croatia.

This would give Atlantic the status of a domestic producer in Serbia and allow it to access the markets of Russia and all other countries that have free trade pacts with Serbia. (ANSAmed).